ENGLISH
The World’s Biggest Brand
Imagine a brand bigger than Nike, bigger than Gap, bigger than Coca-Cola. Imagine a brand used by 1.5 billion people the world over.
The brand is English.
How did English achieve global dominance? And what does it mean for the future of English and the rest of the world’s languages?
Past
Why English became the number 1 language:
- Empire
At its height, the British Empire included over one quarter of the world’s population and landmass. “Britain’s colonial expansion established the preconditions for the global use of English, taking the language from its island birthplace to settlements around the world,” says David Graddol, author and Open University lecturer.
- Adaptibility
“We don’t just borrow words,” says writer James D. Nicoll. “On occasion, English has pursued other languages down alleyways to beat them unconscious and rifle their pockets for new vocabulary.”
The fact that it came into contact with a multitude of other languages turned it into a kind of linguistic mongrel. English “borrowed” (some say stole) words from over 350 other languages, making it richer and more adaptable than other well-established tongues.
- America
Even as the British Empire declined, the rise of the U.S. as a global superpower ensured that the English language continued on its path to world domination. TV, Hollywood, rock ‘n’ roll, and now the Internet are all foot soldiers in the march of the new lingua franca.
Present
Why English is still number 1:
- It’s the language of technology
As the old joke goes, the international language of technology is “broken English”. And it’s true that technology plays an important role in the language’s continuing dominance. 80% of electronically stored information in the world is in English. According to the British Council, 66% of the world’s scientists read in English; and, of course, it’s the language of international air traffic control.
- It’s the language of business
Whether you’re a Japanese executive on business in Brazil, a Mexican computer scientist at a conference in India, or a Norwegian tourist haggling in a Moroccan street market, you’re probably speaking English.
There’s never before been a language that’s been spoken by more people as a second than a first language,” says English-language expert David Crystal, author of English as a Global Language.
- It’s a big business
Britain alone boasts a 1.3 billion pounds English Language Teaching industry. It is predicted that by 2020 it will be the UK’s biggest export, earning 20 billion pounds a year.
One of the fastest expanding markets is China. Although Chinese is the world’s top language in terms of the number of native speakers, the Chinese themselves are gripped by English Fever – they even have their own term for it: Yingwen re.
“Crazy English” – a method developed by ex-newsreader, Li Yang – is taught in huge sports stadiums to classes of thousands. As one 12-year-old Chinese student puts it: “If you can’t speak English, it’s like you’re deaf and dumb.”
Future
Two future consequences of English being the number 1 language:
a) The impact on other languages
“While there are obvious benefits in terms of global intelligibility,” says David Crystal, “on the other side of the coin, when you have one language that is so dominant, the other six and a half thousand languages in the world will naturally feel under threat.”
Crystal has little sympathy for the anti-English sentiments of already-healthy languages such as French, Spanish and German, which are worried about the influx of English words into their lexicons. After all, openness to foreign-language influences is one of the factors that has resulted in English’s amazing growth.
However, the threat of extinction is very real for other languages. “Something like half the languages of the world are so seriously endangered that they are almost certainly going to die out in the course of the present century,” warns Crystal. These languages must be protected for the same reasons we protect endangered animal species.
b) The impact on English itself
As for native speakers of English, their mother tongue has ceased to be under their control. Three quarters of English speakers are non-native, and that proportion is growing. “The population growth in countries where it is a mother tongue, like Britain, America and Australia, is about a third of the rate of the population growth in countries where it is a second language, like India, Ghana and Nigeria,” Crystal points out.
The result of this is hard to predict, but it seems clear that these new English speakers are not simply learning the language – they are shaping it. If some Asians have trouble making that “th” sound, why spend hours trying to master it when they will be perfectly well understood saying “one, two, tree”? If you keep forgetting to add “s” in the third person, why not dispense with it altogether? Nobody is going to misunderstand you if you say: “My mother work in an office” – indeed, leaving out the “s” is perfectly well acceptable in the grammar of Jamaican patois.
So does this mean that the next time you get your English homework back and it’s covered in red-pen corrections, you can explain to your teacher that you didn’t actually make any mistakes – that, as a non-native speaker of global English, you were shaping the language? We wouldn’t recommend it.
But it is true that the international language belongs to you as much as anyone else. English is yours to keep. Try not to break it!
